This is the OP sample: http://please.hackmyresume.com/jane/resume
It's certainly a step up from a docx but just not that great of a template based on the criteria I named.
It seems to me the template itself is the most important differentiating characteristic of a product like the OP. I understand it accepts custom templates, but that one above is the only sample I found.
Here's my own old-school resume with the DeCorte template: http://static.coshx.com/kopley_resume.pdf