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Their customers stop sending them money? Would probably shut down most operations pretty quickly.

If nobody sends them money they could just print more. There is only one power company and it's owned by the state.

Why would their customers do that?

So that less coal product is emitted into the atmosphere? I thought that was the premise.

I think he wasn't being literal, and meant, "why wouldn't they want electricity?"

Well, if the production of your electricity kills or otherwise significantly harms you, you may not wish to have that electricity.

I agree, but it's not necessarily an obvious (or easy) choice to make for someone who's poor, for example...

And that's even if they can correlate them properly.