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That's a personal question, isn't it? :)

More seriously, it's not always a choice - I got into it because a few products hit me and I said "WOW, s/coffee|chocolate|beer|wine|tea can taste like that?".

It's Pandora box and I'll never be satisfied knowing better is out there now!

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I went through all that but then I started to develop an appreciation for junk food (Coke, etc.) because it tastes like my childhood. I still buy the expensive stuff but I'm not hardcore about avoiding crap the way I used to be, and I find I still enjoy some of it. (I am sipping on a Autumnal 1st flush SFTGFOP Darjeeling from Goomtee Estate right now.)

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