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(Noka isn't the Mast Brothers, in case anyone is confused, but an earlier boutique chocolate seller who was employing the same basic scam.)

That is an impressively thorough and readable set of posts by Scott. I don't care that much about chocolate, but it's still a fascinating takedown.

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That is an impressive piece of writing - the link in the grandparent post about Noka chocolates leads to an article spread over 10 pages of 500 or more words each, so fairly long form, and I learned a lot about chocolate and the way good quality bulk chocolate is sold to people who make chocolates.

I'm not into chocolate that much myself, but I might get some single origin bars for the choco-holics around me. I suspect they might find the lower sugar / milk content off-putting...

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