The 5-part investigation on Noka (linked to from the article) is a really fun read. You'll learn a bit about how the chocolate industry works, in sort of the style of a police procedural. Scott is a rad dude for his investigation and writeup.
That is an impressively thorough and readable set of posts by Scott. I don't care that much about chocolate, but it's still a fascinating takedown.
I'm not into chocolate that much myself, but I might get some single origin bars for the choco-holics around me. I suspect they might find the lower sugar / milk content off-putting...