I agree that this is being done for more good marketing than really building a "farm team" in which to invest in (like CRV is doing).

Thing is be aware of this Higland Capital prefers business and infrastructure internet plays, I dont think they ever invested in a consumer play ever. Take a look at their portfolio companies to get a sense of what they are investing in.

That being said, Highland is a tier-1 firm here in Boston and VC being followers, maybe Highland will start a trend?