This initiative makes no sense. If AI could really become a technology which would endanger our civilization, when you clearly would not(!) want it to be useable for everyone. There is a reason why it is not the right of every american citizen to own plutonium, buy sarin or send letters full of anthrax around.
But if AI would be as dangerous to society as for example cars, then we don't need such an initiative. So for me the whole thing seems to be a marketing stunt of sleep-deprived billionaires who read the wrong books.