> of course, people don't have the bucks to shell out for that. I get it.

they don't know better. Don't forget what the base of most Wordpress and Drupal setups is - people with barely enough skill to do a FTP push, download and install a theme from Themeforest and done.

or they can't pay because nearly every US startup/service accepts credit cards only (which is not widespread in Europe) and no one really trusts Paypal.