Similarly, anti-virus software has a "ratcheting effect" in that once you install them, you don't get to see the kind of high-quality viruses and trojans that might convince your computer to encrypt all your files or give up your bank passwords.
Installing an ad blocker has become another one of those "hygiene" steps that you do whenever you set up a new PC: Install Anti-virus, install OS-provided updates, install ad-blocker.
Windows is working pretty hard to reverse this. At the very least you now have to scan through the updates to uncheck the telemetric ones.
1. Geeky shirts with "clever" sayings on them (since they know I'm a programmer, I guess).
2. Things I've already recently bought on Amazon (or elsewhere).
In the first case, what they know about me leads to a severely mistaken impression regarding something else about me. In the second case, what they know about me is already outdated.
I looked up to watch that one when it would come on. It was fun. I mute the TV when I get too many drug and insurance commercials.
My family has been watching The Amazing Race. It's an enjoyable reality show with not much drama. Ford and Travelocity are all over the show, but it fits with the theme and isn't overly intrusive.
Now, Nissan's Rogue ad in Heroes? Good god, I hated that.
I guess it worked, since I remember the ads (even though I didn't follow the show). I still don't use Bing, though.