Hands down, Air Jordan is the best logo ever created. Designers might not think so, but people bought $2.6 million worth of products last year just because of it. It's hard to beat that.
Jordan may be retired but his product line is thriving. It's a beast onto itself.
And yes, I know the shoes aren't necessarily inherently better than a cheap pair of sneakers but, hey, it's a cool shoe that can't be beat. I don't know how you quantify cool but those shoes are cool.