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I suspect that's the point -- evoking a motivating and memory-enhancing dopamine shot -- a la the Van Wilder tutors.

Sounds like bogus. Being primed for math and being primed for sex feels like two completely different modes to me.

Too bad that's TEDx, and not a real TED talk.

Oh huh... I don't know if I like that, but if it works then I guess it works