This is the world we live in: people do most of their communication on mobile devices running iOS or Android, use Chrome on the desktop, and expect contact discovery to be automatic in their social apps. The browser has won the desktop, iOS and Android have won mobile, and the velocity of the ecosystem is unlikely to make "distributed" communication mechanisms possible for some time.
We're trying to make mass surveillance impossible within this world of ours. We want to produce technology that is privacy preserving but feels just like everything else people already use, not somehow convince everyone to fundamentally change their workflow and their expectations.
It'd be sweet if we lived in an alternate reality where everyone ran SailfishOS or something (and maybe this year will be the year of Linux on the desktop!), but we can't just pretend that's already the case.