Agreed. The fact that they're having a big press release about all the awesome stuff they're going to be doing before they've done any of it, heck before they're even ready to say what they're actually going to be doing, is telling. As is naming their initiative after their daughter.
It's nice when vanity projects end up helping the masses (and we'll have to wait and see how successful it is at that). However, we shouldn't act like this very public display of wealth (again, before anything is even done) has motives that are so different from, say, giant statues of oneself or giant mausoleums.