If there was a solution like that before they started, would they go and design their own jeans instantly, cause they really really wanted to do so?
Sounds to me like one of these "that would be cool if, I think"-type of ideas... I may be wrong though?
Really what it comes down to is the old saying how people "...don't know what they want until they see it." Bespoke items are great, but, at least with pants, I would assume the purpose would be to get the best fitting pair, not necessarily to give a pair of pants flair. The end result of telling people "your pants can look however you want!" is a bunch of people scratching their heads going "I want...them to fit?"
>Perhaps the fact that none of us had ever tried to order custom jeans ourselves should have set off alarm bell
to answer you questions: no, no, yes
However i'm still impressed by the execution, when you take it all in the acccount, regardsthe lack of tech knowledge and so on...