"news.nationalgeographic.com needs to uniquely identify your device to play premium content..."
It begins.
It begins.
National Geographic gives Fox control of media assets in $725 million deal
https://www.washingtonpost.com/lifestyle/style/national-geog...
I'm assuming it's a nonstandard thing they're experimenting with that provides a combination of device ID and browser ID (assuming Chrome on Android is similar to it on desktop, where each install is branded with a number).