I spent a few years as a management consultant. Consultants are almost never hired to provide truly objective analysis. In most cases, they're hired to "back-up the viewpoint of a given executive". This is done by the executive to hedge the political risk required to go through with their action. They can point to McK when they defend their strategy to the board and then throw them under the bus if things don't pan out.

The rewards for the consultant are high fees and living a luxe lifestyle of staying at high end hotels, traveling first class, and dining at michelin starred restaurants (all of course on the client's dime). Plus of course guaranteed future work. Even if the project tanks and the executive is fired, they'll be sure to hire McK again at their next gig.

What most people don't realize is that consulting engagements are a careful collaboration between consultant and client. The findings are almost always driven by an iterative process where you go through review cycles with the buyer until you reach your "objective" conclusions, which by the very nature of how the work is performed, is totally subjective and biased. Doubly so for turnaround projects like this one. (not to mention that consultants are constantly trying to recycle previously performed analysis, regardless if it at all fits or applies in the target project).

Management consultant is the biggest circlejerk profession. Even moreso IMO than ibanking. Classic self-serving MBA type job. Management consultants are to entrepreneurs what food critics are to chefs.