This is not Open Source, and trying to ignore the historical meaning of the term doesn't make it so.
So, your rendering of open-source history is false both in academia and commercial sector. It's always been a mix with proprietary favoring closed source due to financial incentives, especially lock-in. Nothing precluded more paid OSS strategies aside from culture of organizations involved. As dual-licensed projects and proprietary w/ OSS benefits like this one show.