“Ugh, I only watch like 10% of the stuff on Netflix. Can’t I pay 89 cents instead of $8.99?”

I mean... $8.99 is already 10% of the $89.99+ that you'd have to pay to get a cable subscription with premium channels and HBO, but I think this is still an interesting argument. Does make you think about the power Netflix holds though: little stopping them from expanding services and prices until they are the new old cable company. Personally, I think even Netflix will eventually have to do what people have been demanding from the cable companies: break services into more a la carte (but still all you can eat) options.