Makes sense. Life is thermodynamics, and thermodynamics is statistical physics, and statistical physics is information theory.
It's true that most of the left is sadly ignorant of such concepts, but the reason my own praxis has developed so far beyond the typical left is because I've been exposed to them.
Leftists won't phrase things in terms of memetics either, but that's what they're actually optimizing for, and I thought HN would both understand the term and appreciate the specificity, so I used it.