"Oh, look: 45% off a set of pans & pots at overstock.com, just one moment honey, how do we pay for it, the financial system has collapsed."
* Cook in it, clearly
* Use it as a shovel
* Sit on it
* Drink out of it, or eat out of it
* Use it as a toilet (might want two pots)
* Use it to collect fruits and berries you gather
* Use it to collect rainwater
* Conk people/animals/zombies over the head with it
* Sharpen the lip by rubbing it against some rocks and use it as a knife
* Use it as a helmet during the radioactive hailstorms
That's just what I've come up with in a few minutes of thinking. Other than conking you can't do any of the above with a gold brick.
Once you are a store you can sell basically anything. Right now they focus on certain things, no reason they can't switch to something else that's in demand.