Can spikes be seen in the late-night data when new businesses open around the pickup address? In the Williamsburg section, the reason why the N 11th St block area is bright red in the observation is mostly due to the opening of a hotel/restaurant and two very popular electronic music clubs. Prior to those 3 businesses opening I can't think of any reason why anyone would be in that 1 block area late at night. Is there anything city agencies could do with this feedback loop of data after businesses open to assess their impact on an area? Liquor licenses? MTA?