Why not?
Kashmir resonates very strongly and has strong meaning for a significant % of the world's population. Think about coming up with a name like "Crimea" for a language if it has no connection whatsoever. If it does, that's great, may be the author can draw the connection to it on the website.
I have been to Kashmir. All I associate with it is sheer beauty. Just ignore the two big babies with the big guns, fighting over it.
My first association was cashmere wool, which is called kashmirvilla (or kašmirvilla depending on orthographic preferences) in my native Finnish.