If your really important data, the stuff that you don't want forgotten afterwards, is relatively small (vs. mass market media where there's always more copies out there), I'd go with high quality CD-Rs in environmentally well controlled locations, unless MAM-A Gold DVD recordable media turned out to be a lot more reliable than we expected. Don't know about BD recordable, it's new enough and small enough compared to LTO tape, that it's not currently attractive to me. Of course, you can use several types of media, and you really need geographic dispersion as well.
Tape is fine, as long as you keep renewing it, buying new media and copying your stuff to it. Storing it with two or more high tier cloud providers might also be a good gambit.