This wasn't astroturfing. First off, I don't think he ever says anything about Quora being "on the same level" as Wikipedia and Aardvark. David doesn't know anyone from Quora, nor has their PR team ever reached out to him. But the service does have a lot of buzz right now — I'm literally being asked on a daily basis if I have an invite, and I'm seeing many tweets about it.
If you look back through our other articles, you'll find that we often mention both new startups and established big players. It helps keep the small guys on your radar.
I usually enjoy the conspiracy theories, but this one was pretty weak.