Am I the only person on HN who just thinks this is terrible, terrible brand positioning? I feel like I've been sucked into a weird alternate reality where everything is topsy-turvy. I mean, have you seen the ads that usually run on porn sites?!

Sure, maybe they've got a high clickthrough, but I wonder how many people have just filed away eat24 in their mind with adultfriendfinder and fuckbook. I feel like it's one of the biggest credibility hits that an internet company could take, especially one that's going to quickly need your payment info.

I also feel like this blog post is going to turn up in a very, very uncomfortable way if anyone sues for hostile workplace.