Like his venture 'Fifteen' that is not only a top restaurant, but also a program for troubled youth? Or more like the half-dozen or so "Jamie's Italian" that have opened?

Or like the dozens of additional "Jamie's Italian" that are planned for Europe and Asia in the next couple years?

Come on, Joel. If you're going to use a metaphor, please make sure it fits... at least a little. Jamie Oliver is already executing on the exact thing you say he can't do; creating a repeatable process to make delicious food and opening a chain of restaurants that sell it.