You can get upwards of 200Gbps for 1/6 of a bitcoin. It is very easy to setup and you can DDoS your favourite site in a matter of minutes.
These are not very smart attacks and can be mitigated even using the free tier of cloudflare.
I don't have the background on the mail provider attacks but 6.5k ransom seems to come from attackers who use easily available booters. Hushmail switched to Cloudflare throughout their attacks and that seemed to have helped, not sure what fastmail will do.
But any public web service should not be in a position where they are vulnerable to off the shelf DDoS attacks.
DDoS attack as suffered by for example Githuh with heavy coordination and nation states behind them require more specialised defenses. There are commercial alternatives out there that go from anywhere between 9k-40k per month depending on bandwidth and technology - see Imperva, Prolexic, Neustar, Nexusguard, Blacklotus, Incapsula, etc..
Apart from the initial setup which is more involved than Cloudflare's there is not much to do apart from throwing money at it. Quite the money making business really :)