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One person's gimmick is another person's killer feature. Say what you will about the usefulness of the convertible nature of the Surface Book, but it is thoroughly and competently engineered (unlike some other entries in this space). And if people find a competent convertible to be useful, they'll buy it.

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It makes a great ebook/email/news reader and that's one of the reasons I like the tablet. I can also use it to do steam in-home streaming or watch a movie.

On the other hand, I'm not the sort of person who would buy a dedicated tablet otherwise. I can't stand owning a bunch of devices.

Not to mention that there are already laptops. As Apple and other manufacturers have shown, it's often smarter to address market segments that aren't being adequately addressed rather than jumping into a crowded one.

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