Can you share more around how that map was generated?
The company I used to work for did something similar[2] at a conference over the course of three days. (You can drag on the map to highlight individual devices.) It's really cool and really quite creepy.
Is disabling wifi when you are not connected sufficient to stop this sort of tracking?
The service was provided by JT Global (website here: http://www.jtglobal.com/jersey/) and Purple WiFi (http://www.purplewifi.net/) so you might try following up with them? I don't know any of the people involved, I just showed up for my talk and left soon after.