IMHO the basic fallacy of this essay is that ideology is not reality. It sets the goal to be communism as classically envisioned(worker's paradise), and only some people are absolutely convinced that that's the culture they want. We still largely have a strong belief in private property, for example.

In making this case, the author raises a bunch of bogeyman images of everything else being sacrificed on the altar of UBI. This is a paranoia tactic. The real exchanges made are done at the level of individual politicians horse-trading against rivals and various interest groups. It's possible for something to be popular enough that capital is told to go get dunked, despite all its other advantages, because the alternative is political suicide. It doesn't happen often, but this is one of those issues that captures people's imagination in a big way.