I do not feel this belongs on Hacker News?
That said, I feel at least the latter 90% of the article is on-topic for HN.
Incidentally, this is not a new or unexpected phenomenon, 'traditional' media marketing bods have understood the principle for decades - the noisier a channel gets the louder/shriller you have to shout to get people's attention.
If the latter then I must remind you the Hacker News is not news about hackers but rather news hackers would find interesting. If the article doesn't gratify your intellectual curiosity then simply don't upvote it.