And then content makers are still scratching their heads on why people please won't stop using adblockers?!
This is an example of them failing to live up to their role in the their preferred moral order (i.e. "you don't have to block our ads out of safety concerns because we'll safeguard them for you").
This is more like Banquo's ghost: Something they hoped everyone would forget which comes back to haunt them.
Out, out, damned spots indeed.
That's why nobody ever argued that running antivirus is morally wrong.
Normal ads are malware for the brain. It's just that this type of malware is legal and considered by many to be a respectable occupation.
e.g. http://arstechnica.co.uk/information-technology/2015/05/sour...
Noscript would have protected you though, which has a pretty large install base.