Edit: Sorry, that was snarky and offers little value. I am generally a fan of creative web typography. I like the fact that we can use fonts beyond Times New Roman on the web. That said, I think that the headline font used on Wired is excruciatingly awful. Ten bucks that says if you did a survey of Wired readers, a sizable majority would agree with me.

What sucks is that there is no financial incentive to change the headline font: you're not going to make more money by changing the font, which means that none of the business people at Wired will ever force ac change. So everyone who visits a Wired.com page has to suffer through your design director's bad font choice. :(