I agree completely. How long will it be before there are many competing apps with the same branding? For instance, you may soon have 5 different Bank of America apps, and consumers who are less discerning have a 4 in 5 chance of selecting the wrong, malicious app. Perhaps the best way to combat this is taking the approach that Twitter has and "verifying" accounts. Otherwise certain industries chance at thriving in the Android app community could be compromised.