As a long time user, I find that the super amazing quality aspect of Apple products and software is slipping. iTunes gets worse and worse. Apple music looks anemic. The OSX interface was disappointing and the Apple watch totally underwhelmed me. I am a minority here but if I were to invest in Apple, it would because of it's driverless car development and the fact that Apple products would sync with it. That unto itself could possible "drive" them into becoming the first trillion-dollar company.