I am considering it for sure (just waiting for some reviews of the new Lumias).

Why am i considering it?

- I also find the universal app vision appealing.

- Windows Phones have had some really great cameras

- I'm increasingly worried about increasing search/advertising penetration into every facet of Android. This is purely anecdotal, but it feels like Microsoft is still a few years behind Google/android ecosystem in this area (despite the windows 10 telemetry kerfuffle).

- I actually like Microsoft as far as I like any of our digital overlords.