There is a Rocket Internet clone of Homejoy in Germany, Helpling, which already raised a high double-digit million euro amount [1] and tries to grow as fast as possible at all costs (ads with vouchers in every local train and on the streets). They also had talks about a possible acquisition of Homejoy before the shutdown.

I always wondered who invested that much in a not-proven market, will be interesting to see if they succeed where Homejoy failed (my guess: they won't).

[1] http://www.reuters.com/article/2015/03/25/rocket-internet-he...

Edit: Just saw that they already ceased operations in a few countries and fired 1/5 of their employees, so it seems they have the same problems.. (found only sources in german on that news)