Caucasian median income is $67k/yr in Seattle, so he's actually not paying them that much considering he only hires attractive young white people.
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$38k is the median average in my area, but tech is in its infancy here. If this place does have the tech boom that so many are pushing for, then the median average (based on current market rates) is going to shift upwards by a nice chunk of change. As such, it would seem as if other industries are being underpaid if the only metric is median income.
It would be about $34k here in Philadelphia, which would be very low at my company.