You might not like G+ but it IS innovation. Everything one does in slighly different way is innovation, if you don't want that, you would have to abandon pretty much everything except wheel and fire.

I also don't think that creator's ego is a factor in product's success. There are many egotistical entrepreneurs with successful products. People might not like creators, but they like the product.

So isn't the best strategy to let the market determine if something is worth it or not? I'm sure G+ has got its valuation...