IMHO if Google had just kept G+ on its own (working hard on fixing the "ghost town" byproduct of evolved privacy features, and providing decent APIs), adoption numbers could have been lower in the short term, but the product would have survived in the long run. Integration with other Google products should have come naturally, not forcefully. Then we would have got a modern social network people actually wanted to join, instead of a tainted product stinking of corporate malfeasance.
I also don't think that creator's ego is a factor in product's success. There are many egotistical entrepreneurs with successful products. People might not like creators, but they like the product.
So isn't the best strategy to let the market determine if something is worth it or not? I'm sure G+ has got its valuation...
No, it is not. If I decide to change the design of a bicycle to have square shaped wheels I have not innovated. I have instead made it objectively worse.
I think to innovate is generally accepted as meaning to improve upon something in some way. I don't think G+ improved anything, as its abject failure in the real world demonstrates.
Yahoo search did make money with banner advertisements, and when that was doing well people called Yahoo search innovative. Innovation is used like a buzz word. Truly anything new, even if it is poorer than the previous product is innovation, it may not sell, but it is innovation!