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> users treat Medium.com with an increased level of importance.

I've heard this before. Where does the importance come from? Is there some kind of quality control in place about who is able to sign up for a Medium account or post content?

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I believe they moderate it at some capacity and remove abusive posts/accounts. They authenticate with Facebook and Twitter accounts which are more difficult to generate than a typical account. Especially Facebook. That probably helps them build trust.

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