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I hope anyone blocking ads decides to register, or unblock ads. They have a helpful banner that pops up when you visit the site using an ad blocker, that directs you to a page[1] that very nicely explains that while they appreciate your cjoice, they use ads to fund the site, and provide a couple alternative ways to help them. One of those is to register, which they say allows browsing with less ads (I'm not sure if the implication is you'll register and then turn off the ad-blocker, but it seems to me to be clearly offered as an alternative).

In any case, they've very clearly set expectations.

1: http://phys.org/help/adblock/

Sometimes, sites accept feedback related to their ads, and will take actions based on that feedback.

pyhs.org might consider this, if they don't do it already. I feel this to be the most constructive way to deal with complaints about ads, aside from accepting donations or providing a subscription service that removes ads (a la YouTube Red).

> a helpful banner that pops up

said no one ever

Well I said it. They put a 35 pixel notice at the top saying that you appear to be using an ad-blocker if you are, and give you the option to click to see what they think about it. I fail to see how they could make their thoughts obvious to those using ad-blocking in a less obtrusive manner.

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