We have recorded usage of it meaning "bustle, work busily, move quickly" dating back to 1821. "to get in a quick, illegal manner"? 1840. "to sell goods aggressively"? 1887. "pushing activity; activity in the interest of success"? 1891.
"The key-note and countersign of life in these cities [of the U.S. West] is the word "hustle." We have caught it in the East. but we use it humorously, just as we once used the Southern word "skedaddle," but out West the word hustle is not only a serious term, it is the most serious in the language." [Julian Ralph, "Our Great West," N.Y., 1893]
http://www.etymonline.com/index.php?term=hustle
If we look at where the word came from, it's taken from a white European language - meaning that it's use for you in Oakland growing up was appropriated from elsewhere. And that's perfectly okay.