I don't understand this announcement. Is this Plex saying that the viewer will basically no longer be free?
As with most new features, they're releasing for PlexPass first and moving to (free) public availability after a waiting period.
> Will it be available to everyone? The new app is launching as an early preview version for our Plex Pass subscribers. Once the preview period ends, it will be available to all users; we’ll make another announcement when that happens.