I am appalled that the combination of Digital + Print costs as much or less than the digital subscription alone.

NYTimes, WSJ all seem to forget the basic principles of economics which dictate a certain amount of price elasticity is essential to bring in more customers. It seems almost punitive that digital customers pay at par with print customers when the incremental costs for the latter are relatively so minor.

If NYTimes is really serious about boosting it's pure digital subscriptions, scaling back the height of the paywall is key - not to a trivial non-zero sum, but to an amount where the pure digital customer doesn't feel ripped off.