Residential 10Gbps costs $399/mo, but normal 1Gbps is quite affordable at $65/mo: http://fiber.usinternet.com/plans-and-prices/plans-for-the-h...
One of their founders posts fairly regularly on Reddit with updates on construction, and he's pretty open about how things are going.
Unfortunately for me I'm about two blocks away from being covered, so I'm hoping they expand my direction next summer.
It looks like if your rural phone company is good, you'll have faster, cheaper internet before the cities. Given the whole density thing, that's pretty sad.
Having a "pretty good" network in cities holds us back from having a better one. Because these companies aren't going to pay to rewire with fiber when they already spent a lot of money on a copper network.