1. To all intents and purposes this is a co-op model of an agency.
2. If the team could not break through to their employers that the employers were in the way and not letting a team of eight build something to help, then why do they think they can do this repeatably (is the value of an agency the ability to build valuable stuff or to persuade business to take the valuable stuff it needs?)
3. This should be the model for the future. Damn it, succeed damn it.
(Note: I used to work for this same company in this very dev team, although I left long before this happened and Adel was among the few left from those days.)
Ultimately this is a nice idea but which are we - a team of developers who do not want to be an agency? An agency with a twist? This matters because it defines how people hire them and view them.
Most ad agencys are not coops the only high profile ad agency coop is no longer a coop (the egos in an ad agency don't lend it self to a coop structure)
There is nothing stopping a co-op agency. It's just awkward I guess
Ad agencies tend to have people with strong egos that won't accept some of the trade offs i.e. 1 member one vote and an equal share of profits.