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Let me say I am not a fan of being stealth, but I do beleive that you should have more of an idea than these guys seem to have about what you are going to do before you announce you are starting a company and go out and get domain names and a logo. 2 points to them for being out in the open though.

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Bah. Check out Hewlett & Packard's goals when they started a company. http://en.wikipedia.org/wiki/Hewlett-Packard

Fred Wilson famously says that about 2/3 of the successes in his portfolio radically change when business they were in between funding and exit. In short, it's great not to get too attached to an idea.

I don't think these guys are being stealthy because they are defending their brilliant ideas (almost always a stupid reason to be stealthy), but because they are waiting for their ideas to gel into cohesive vision.

(disclosure: I know both of the founders but have no clue what they are working on!)

I don't think they are being stealthy at all, which is a good thing. Most businesses make big changes as they evolve, which is also a good thing. Just seems a bit strange to me announcing that you are starting a company, but not really knowing what you are going to do.

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