UntitledStartup.com - The Anti-Stealth Mode Startup
bigstartups.com
bigstartups.com
It didn't turn out so well. I learned that it is a lot easier to request a feature than to build it, so you get a lot more requests than features that you actually build, which gives people the sense that you aren't really doing anything. People would come and request a feature. If it didn't get built in a relatively short amount of time, they'd never come back and you'd be building a site for people who don't come to the site anymore.
Also, as anyone in a customer facing role knows, people don't usually have a well formed idea as to the feature that they want or the problem that needs to be solved.
But I wish them good luck!
They might not be stealth, but that's like not wearing camouflage when you're not a soldier and not in war-zone.
Fred Wilson famously says that about 2/3 of the successes in his portfolio radically change when business they were in between funding and exit. In short, it's great not to get too attached to an idea.
I don't think these guys are being stealthy because they are defending their brilliant ideas (almost always a stupid reason to be stealthy), but because they are waiting for their ideas to gel into cohesive vision.
(disclosure: I know both of the founders but have no clue what they are working on!)
Thanks for the comments on Untitled Startup! The 99 designs competition was from 3 weeks ago. Since then we've started narrowing down our goals, products, and interests (check out the whiteboard in the first video from 1/6/10).
As we progress and actually start really formulating them and going in a direction, we'll be focusing on sharing that with everyone.