So, not only 4k pixels on the iMac 21", but also 25% improvement in colour gamut. This screen should look fantastic!
Personally I love glossy screens. They get glare sometimes, under direct light, but nothing that an angle change can't fix. Besides I don't want to be using a laptop under direct light anyways -- and for a desktop which is used inside, that's a non issue.
Non glossy screens (which I started with), I now find smudgy and hazy, and with much worse (gray-ish) blacks.
Under controlled
I'm partial toward matte too, just got an Asus 4K display that's seriously impressive, never expected them to brand really nice displays.